Barrett and Welsh joins Worldwide Partners
By Rob Bale
Barrett and Welsh, A Toronto-based agency specializing in multicultural marketing, has joined Worldwide Partners of Denver, CO, a network of approximately 90 agencies in 50 countries. According to the firm, by joining the network Barrett and Welsh will gain access to business resources in Asia, Africa, Europe, Latin America, the Middle East and North America.
“We are extremely excited to join the WPI family, especially at a time when independent agencies are surging around the world as the holding company model comes under increased pressure,” said Gavin Barrett, CEO and COO of Barrett and Welsh. “Clients are now looking for fast, agile and nimble partners who can help them move quickly and identify strategies to reach customers in new and engaging ways that drive business and revenue outcomes. We’re confident we can build our own business further by being part of what is arguably the fastest-growing independent network on the planet. We also believe we can contribute back to the wider group through the sharing of market knowledge, intel and new business opportunities.”