Taco Bell begins Nacho Fries campaign
By Derek Winkler
Fast food chain Taco Bell Canada has begun a campaign to promote the permanent addition of a product called Nacho Fries to its menu nationally. The campaign includes a national television commercial that presents the product as an alternative to fries with ketchup. This is being supported with social media advertising, public relations and a number of influencer events. It was developed in association with production company Content & Brand, PR agency Heads & Tails and media firm UM Canada. Taco Bell is a subsidiary of Yum Brands.
“This is more than just a menu update,” said Meera Patel, marketing director at Taco Bell Canada. “Canadians have not been shy in professing their love for the elevated taste and flavour profile of Nacho Fries. We heard their cries and are delivering on that, by giving fries the glow up they deserve.”