Steam Whistle begins paddleboard contest
By Rob Bale
Steam Whistle Brewing of Toronto has begun a summer promotion in collaboration with paddleboard company Beau Lake. The effort takes the form of a contest with will give away 100 branded paddleboards to purchasers of specially-marked cases of Steam Whistle beer. Each case will contain an identification number which can be submitted online to enter. A limited number of branded paddleboards boards will also be sold online.
“What makes this collaboration special is how naturally it came together,” said Brad Ariss, managing director of Beau Lake. “Two Canadian brands with a shared love for community, craftsmanship and the great outdoors. At Beau Lake, we’re passionate about helping people connect with nature in beautiful and meaningful ways. Steam Whistle brings the same care and spirit to every can and bottle. Together, we're inviting Canadians to slow down, connect and enjoy this summer in style.”