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Steam Whistle to sponsor Golf Canada
By Adnews Staff
Toronto-based Steam Whistle Brewing has signed a sponsorship agreement with Golf Canada, making it the official beer of the organization as well as the RBC Canadian Open and CP Women's Open golf tournaments. According to the brewer, this is the largest sponsorship in its history. It will include the presence of promotional workers in branded vehicles selling beer on the course at the tournaments. The RBC Canadian Open will take place in July in Oakville, ON, while the CP Women's Open will occur in August in Regina.
"We are thrilled to be the official beer of Golf Canada and align our brand with a sport that delivers a deep social, charitable, entertainment and environmental impact to communities nationwide," said Cam Heaps, CEO of Steam Whistle. "The RBC Canadian Open and the CP Women's Open are iconic events that Canadian golf enthusiasts are extremely passionate about. As an independent Canadian brewery, we are excited to become part of the experience and for our world-class Pilsner to be enjoyed on more of Canada's world-class golf courses."