Tourisme Montreal, Mexico Tourism Board form association
Tourisme Montréal has signed an agreement with the Mexico Tourism Board intended to foster leisure travel to both destinations. The two organizations will collaborate on promotional initiatives and share information on performance indicators, statistics, tourism strategies and technology.
"Tourism is a major driver of economic and social development for both Quebec and Mexico," said Yves Lalumière, president and CEO of Tourisme Montréal. "Today, we are confirming our desire to increase bilateral trade and support growth in the tourism industry, for which the outlook is very promising."