Tourisme Montreal breaks Mexican campaign
Tourisme Montréal has begun its first promotional campaign in Mexico. The campaign, called "Inspírese sin límites," encourages Mexican travelers to visit Montreal. According to the organization, the campaign is based on its ongoing "Never Grow Up" branding, which focuses on the atmosphere and energy of the city. The campaign has also included a presence at a wine and food festival in Mexico City, as well as an event that will take place in Mexico City on Nov. 9 in collaboration with Cirque du Soleil.
"We want Mexicans to feel at home in Montreal," said Yves Lalumière, President and CEO of Tourisme Montréal. "Our cultures both have Latin roots and we have a lot in common. And since Spanish is the fourth most common language spoken in Montreal, Mexicans should feel all the more welcome here.