Steam Whistle releases Can Jerseys
By Derek Winkler
Beer company Steam Whistle Brewing is preparing a sports-themed summer promotion called “Can Jerseys.” Beginning June 15, the company will include a series of collectable sports jerseys sized to fit over a beer can in specially-marked packages of the product. The packages will be sold in participating LCBO, The Beer Store, grocery and convenience stores.
“Sports have always been about bringing people together, and that doesn’t only happen inside a stadium,” said Emma Naster, general manager of Steam Whistle. “Whether you’re cheering from the stands, hosting friends in your backyard or watching from a patio, Canadians are finding new ways to celebrate the moments that bring us together.”
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