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Steam Whistle introduces new branding

Steam Whistle Brewing of Toronto has undertaken a rebranding initiative that includes a new packaging design. According to the company, the new branding is intended to be more streamlined and to make its steam whistle imagery more prominent. The updated packaging also includes a nutritional and ingredients label.

"The cleaner appearance of the new brand connects directly with our beer," said Tim McLaughlin, director of marketing at Steam Whistle. "All-natural, nothing added, nothing watered down, nothing to hide. It makes for a more pure pint of pilsner, and you will see the difference in the taste. Canadian brewers are not required to list their ingredients on their label, but we are proud of what goes in our beer and, almost more importantly, what doesn't go into our beer."

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