Steam Whistle revives original branding
By Derek Winkler
Steam Whistle Brewing of Toronto is conducting a promotion to coincide with its 25th anniversary. The beer company has introduced special packaging recreating its original branding, labels and logo. The brand’s original visual style incorporates green and blue colours, while the logo features curves intended to evoke movement.
“Steam Whistle is a brand that was founded on nostalgia,” said Greg Taylor, chief executive officer of Steam Whistle. “In our early years, we made a deliberate effort to build a bridge to days past with the brand’s aesthetic, our company values, the historic railway roundhouse we call home and our vintage fleet of vehicles. Nostalgia is a place of comfort, and as we mark 25 years, we felt it was the right time to bring back a bit of our own nostalgia.”