Pressboard begins content marketing education effort
Pressboard of Vancouver has begun a new initiative called "Pressboard University" intended to educate marketers about content marketing. According to the company, the free program is intended to improve the quality of branded content. It will cover topics including content strategy, placement, amplification and distribution. The initiative will include the participation of Fara Warner, former global content director at the Wall Street Journal.
"Working with Pressboard as an advisor gives me the opportunity to work with a company that is at the leading edge of branded content with both technology and creativity," said Warner. "Our collaboration gives us the opportunity to help marketers create branded content that will resonate with audiences and help them work with publishers and creatives in new ways to create stories instead of ads."