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Pressboard opens in Vancouver
A new content marketing and brand sponsorship agency called Pressboard has opened in Vancouver. The firm was founded by Jerrid Grimm, former vice-president of client service at Newad, and Tiam Korki, previously chief technology officer at Gauge Mobile. The company is currently doing private work for a number of unidentified clients. It will officially launch at the end of the month.
"Pressboard's mission is to help brands find the right stories for their audience and reciprocally garner ongoing brand partnerships for influential storytellers," said Grimm. "Readers have a very high level of trust in publishers and if the collaboration is done correctly brands have the ability to capitalize on that influence and align themselves with the right story, from the right publisher around a topic that not only engages the reader but also drives them to action."