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Hijinx Strategies launches in Toronto
A new brand marketing agency called Hijinx Strategies has opened in Toronto. The firm was founded by Jillian Bowman, formerly creative director of Brand Momentum, group manager of Consumer Impact Marketing and owner of Dragonfly PR & Events. The company will specialize in brand strategy development, social media, experiential marketing, brand public relations and creative. Its clients include Pure Via, Weston Foods, The W. Garfield Weston Foundation, LemonAid Warriors and the Be Brave and Believe Foundation.
"I am excited to build an agency that will provide real marketing solutions for brands and develop deeper, more meaningful cause marketing campaigns," said Bowman. "Curating a team of brand instigators for each client allows us to develop strategies that meet the client's specific need, rather than create a solution that fits within a prescribed set of agency competencies. Experience architects translate these strategies into actionable plans and work with the client's internal teams and external agency partners to make sure brand goals are achieved and the strategy delivers the ROI it intended."