SportChek begins Harbourfront FC promotion
By Rob Bale
Sports equipment retail chain SportChek has begun a soocer-themed promotion in Toronto called “SportChek Harbourfront FC.” Until July 19, consumers can visit an installation at the city’s waterfront that takes the form of a floaring futsal pitch. Futsal is a form of soccer played on a surface the size of a basketball court by teams of five. The installation offers free skills training, drop-in games and soccer challenges. It also includes a retail area with soccer footwear and apparel.
“Soccer culture in Canada is experiencing incredible momentum right now, and ‘SportChek Harbourfront FC’ is our way of bringing fans into that excitement in a completely new way,” said Scott Dowding, president of SportChek. “From Canada's first-ever floating futsal pitch to free community programming and immersive fan experiences, we've created a destination that celebrates the role soccer plays in bringing people together across communities, cultures and generations.”