Canadian Tire, WestJet to link loyalty programs
By Derek Winkler
Canadian Tire and WestJet have signed a long-term loyalty program agreement. Through this agreement, consumers will be able to link their Triangle Rewards and WestJet Rewards accounts, beginning in early 2026. Participating consumers will receive extra loyalty points when making purchases with WestJet, Canadian Tire, SportChek or Mark’s. Consumers will be able to convert points from one program to the other. They will also be offered exclusive promotions.
“This is an exciting step as we extend the reach and value of Triangle Rewards, putting more Canadian Tire Money in the hands of millions of Canadians,” said Darryl Jenkins, executive vice-president and chief development officer at Canadian Tire. “Travel is a meaningful category for our members and WestJet is the ideal partner to help us reward them better, whether they're flying across the country or shopping for everyday needs.”