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WestJet hires Media Experts

Calgary-based airline WestJet has again retainted Media Experts of Toronto as its Canadian media agency of record. The assignment includes media strategy, planning and buying.

“WestJet is excited to be working with Media Experts again,” said Jennifer Callegaro, director of marketing at WestJet. “Media Experts brings to the table a unique offering and a deep understanding of both WestJet and our industry. We look forward to embarking on this journey together as we continue to evolve our media approach to align with our ambitious plans over the next several years.”

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