Canadian Tire begins Noma campaign
By Rob Bale
Canadian Tire has begun a spring advertising campaign promoting its Noma line of products. The effort is intended to raise awareness of the brand’s expansion beyond lighting products into other categories. It includes a television commercial highlighting products such as air purifiers, heaters, vacuum cleaners and smart home technology. It also includes online video, social media content, search engine marketing, public relations and influencer activities. The campaign was developed by Angry Butterfly, with media work by Touche, social media work by Canadian Tire Digital and PR by Canadian Tire Brand Communications. It will run until April 28.
“We want Canadians to be aware of Noma’s breadth of whole home products to ensure that we’re on the consideration list when consumers are shopping,” said Ellen Bishop, associate vice-president of strategic marketing at Canadian Tire. “The campaign takes a light, comedic approach to showcasing the effortless way Noma products make life just that much easier and can bring you that wonderful nothing when you need it. The purified air. That ideal temperature. Those untangled cords. That dust-free carpet. We’ve thought of everything.”