CAMH begins addiction campaign
By Rob Bale
The Centre for Addiction and Mental Health in Toronto has begun an advertising campaign focusing on on addiction and substance use. The campaign is intended to raise awareness of the scale of the issue and the centre’s work to address it through research and treatment. It includes video and radio ads, as well as social media and digital components. The effort is part of the ongoing “No One Left Behind” fundraising campaign in support of hospital-based mental health research. It was developed by Camp Jefferson.
“We want people to see this campaign out in the world and know that there's always hope and help, and they can find it at CAMH,” said Deborah Gillis, president and CEO of the CAMH Foundation. “Addiction has touched everyone's life in one way or another and, as a global leader in mental health research, we have a responsibility to confront this crisis head on. We're calling on our incredible community of supporters to continue supporting the work that happens at CAMH and help us build a future where no one is left behind.”