Sorel begins Hudson's Bay promotion
By Derek Winkler
Footwear company Sorel has begun a promotion in collaboration with department store chain Hudson’s Bay. It consists of three temporary retail locations at Husdon’s Bay stores in Toronto, Vancouver and Montreal that will operate until the end of January 2024. The 500- to 800-square-foot locations will sell a range of the brands footwear for men, women and children, with a focus on its Caribou boots.
“Sorel is proud to be partnering with Hudson’s Bay this season to bring to life the collection inspired by our Caribou icon,” said Natalie Hayes, vice-president of global brand marketing at Sorel. “Infusing our seasonal colour of optimized orange in an unexpected way, the installations are designed to bring our product to life in an exciting way for the consumer to experience this fall and winter.”