Nelvana, Hudson's Bay begin Sesame Street promotion
Toronto-based Nelvana Enterprises, the exclusive licensing agent for Sesame Workshop in Canada, has begun a promotional initiative with department store chain Hudson’s Bay. The effort features a collection of Sesame Street-branded apparel and accessories. The products include infant apparel, sleep masks and pyjamas for children and adults. They will be sold for a limited time at participating Hudson’s Bay stores nationally as well as online. Nelvana is a subsidiary of Corus Entertainment.
“Sesame Street and Hudson’s Bay are both timeless brands that each have their own long-standing legacy rich in history, making them the perfect pair to commemorate with a dedicated collection,” said Mellany Masterson, head of Nelvana Enterprises. “The fun and adorable collection featuring some of the most familiar faces in children’s television combined with Hudson’s Bay’s highly-coveted colourful stripes is perfect for every Canadian Sesame Street fan to wear with pride.”