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CAMH Foundation hires UM

The Toronto-based Centre for Addiction and Mental Health Foundation has retained UM as its media agency or record. The firm will work to increase awareness of mental health issues in Canada, as well as to increase fundraising effectiveness. UM is a division of IPG Mediabrands.

"In UM, we find a partner who not only understands to digital landscape, but knows how to best leverage strategies to elevate brands and connect with key stakeholders," said Danielle Donadio, vice-president of communications and branding at the foundation. "Their level of passion, analytical insight and strong working relationship with our creative AOR impressed us greatly. Combine that with their proven track record of high-value buying success and delivering exceptional results, and we are delighted to partner with UM as well prepare to launch our next awareness campaign to drive social change in support of mental health."

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