StopGap Foundation conducts campaign
By Rob Bale
The Toronto-based StopGap Foundation, a charitable organization that works to increase the number of accessibility ramps available in communities, recently conducted a campaign aimed at business owners in Toronto. Developed by Camp Jefferson, the initiative made use of letters to these businesses written in what the organization describes as an “inaccessible font,” intended to “evoke the frustration felt by individuals with disabilities when navigating inaccessible spaces.”
“We worked with StopGap to craft an inaccessible font designed to look like one of the most common physical barriers, stairs,” said Aaron Niven, associate creative director at Camp Jefferson. “This font turns the simple act of reading into a cumbersome and laborious task, offering readers a glimpse into the daily challenges encountered by people living with disabilities.”