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Touche debuts new branding

Montreal-based media agency Touché has undertaken a rebranding initiative. According to the firm, the new branding is intended to raise its profile and highlight the skills of its staff. The updated branded, developed by Lg2, includes a new visual style, modified logo and a redesigned website at <>.

“Just like a person, the face of a brand changes as it grows,” said Alain Desormiers, founder of the agency. “We’ve come a long way since Touché’s first visual identity, whose explosion-like design illustrated our initial goal of conquest and impact, both for our start-up and for our clients. Some 27 years and several iterations later, the new face we’re showing the world is a stark contrast: established, fresh and forward-looking. It is also built around precision and sophistication, the new hallmarks of our service offering, and our ever-present ambition to push the limits of possibilities and help our people and our clients grow.”

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