Sea-Doo begins Find Your Water campaign
By Derek Winkler
Bombardier Recreational Products of Montreal has begun an international campaign for its Sea-Doo product line called “Find Your Water.” The effort, developed by Cossette, encourages consumers to experience “nautical adventures.” It consists of a series of online videos highlighting personal experiences with watercrafts, as well as out-of-home and online banner ads, radio commercials, dealership materials and social media content. It will also include a series of events called the “Sea-Doo Social Club.” Media work is being handled by Touché.
“Everyone has their own relationship with the water,” said Simon Cazelais, vice-president of global brand strategy and innovation at BRP. “For Sea-Doo, the goal was to nurture and enrich this connection. This campaign aims to transform the perception of both Sea-Doo products and our community. By focusing on people finding their water, we’re reaffirming our commitment to creating human experiences that bring people together and elevate their relationship to the water.”