BRP opens Experience Center in Quebec
Bombardier Recreational Products has begun a promotion in collaboration with Fairmont Hotels & Resorts. It takes the form of a “BRP Experience Center” at the Fairmont Le Château Montebello hotel in Montebello, QC. The installation is open to guests at the hotel and other consumers. Visitors can try several watercraft and motorized vehicles from the Sea-Doo and Can-Am product lines. Ski-Doo products will be offered in the winter. Excursions for groups and individuals will be operated by B46 Adventures.
“The launch of this first BRP Experience Center is part of a global strategy introduced in 2019 that aims to promote access to our products and allow more people to enjoy unique recreational experiences,” said Simon Cazelais, director of global marketing strategy and innovation at BRP. “The Montebello Center is our testing ground. It will allow us to interact directly with adventure enthusiasts to continuously refine our products and services. Ultimately, we hope to roll out this groundbreaking concept around the world by adding more breathtaking destinations.”