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Bombardier begins Ride Out Intimidation program

Bombardier Recreational Products of Valcourt, QC has begun a community engagement program called “Ride Out Intimidation,” intended to raise awareness of the issue of intimidation of youth in schools, adults in the workplace and those in marginalized communities. The company will conduct the program in collaboration with the Born this Way Foundation, Ditch the Label, and the Jasmin Roy Sophie Desmarais Foundation.

“We choose to take a stand against intimidation, a prevalent social challenge that unfortunately still touches too many, everywhere and in different ways,” said José Boisjoli, president and CEO of BRP. “We want to do our part to ensure children can grow up in an environment that encourages development and learning, and that workplaces and communities are exempt from intimidation. We invite all our employees, dealers, suppliers and passionate riders, as well as their friends and family, to join our movement.”

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