Bel Group readies Boursin Bistro promotion
By Rob Bale
Bel Group Canada is preparing a promotion for its Boursin cheese brand in collaboration with Paramount Television Studios. On Dec. 4, the company will operate an installation called the Boursin Bistro in Toronto for one night. The location will offer French cuidine and cheese boards based on the Netflix series Emily in Paris. The bistro will also incorporate Parisian-inspired décor, live fashion illustrations and a jazz singer.
“For years, Boursin has been at the heart of Canadian entertaining, elevating every table it touches,” said Marie-Eve Robert, vice-president of marketing at Bel. “With experiences like Boursin Bistro, Boursin continues to craft signature moments that inspire Canadians to gather, connect and indulge, inviting true fans to connect and dine together.”