Ferrero sponsors Canada Soccer
By Rob Bale
Candy company Ferrero Canada has signed a three-year sponsorship agreement with Canada Soccer. The company will use the promotion to support its Nutella, Kinder, Tic Tac and Ferrero Rocher brands, particularly during the 2026 FIFA Men’s World Cup and 2027 FIFA Women’s World Cup. In 2026, Ferrero will conduct a soccer-themed campaign including television, digital, social media, in-store, public relations and influencer activities. Creative is being developed by Publicis Montreal, with PR and influencer support from Golin Canada, media work by Mindshare and digital work by Solutions with Impact.
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