Gatorade renews Canada Soccer sponsorship
By Derek Winkler
PepsiCo Canada has signed a sponsorship agreement with Canada Soccer in the name of its Gatorade brand. Through this agreement, Gatorade will remain the official isotonic and sports nutrition sponsor ot the organization. In addition, soccer player Tajon Buchanan of the Canadian Men’s National team will participate in 2026 campaigns for the product line, including the launch of a limited-time flavour called Glacier Punch. Gatorade has sponsored Canada Soccer since 2022.
“Gatorade has been part of the CANMNT's journey for over three years, and everything we've built together has been pointing to this moment,” said Reid Black, senior director of marketing at Gatorade Canada. “Announcing Tajon as a partner athlete is a natural extension of that commitment. Our job is to make sure this team has the science-backed sports drink to rehydrate, replenish and refuel so they can keep pushing when it matters most.”