New CMO at McDonald's
By Derek Winkler
McDonald’s Canada has promoted Francesca Cardarelli to the position of chief marketing officer. She will oversee the company’s Canadian marketing initiatives, including branding, menu changes, media and digital elements. Cardarelli, who joined McDonald’s Canada in 2021, was most recently senior director of strategy and insights. Prior to that, she was head of the digital, delivery and marketing planning department. Cardarelli has also been director of product at Starbucks, director of marketing at Jamieson Laboratories and an associate marketing manager at PepsiCo Canada. Outgoing CMO Alyssa Buetikofer has been promoted to the position of chief marketing and consumer experience officer at McDonald’s USA.
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