Harley-Davidson sponsors CHL
By Rob Bale
Motorcycle company Harley-Davidson Canada has signed-on as a sponsor of the Canadian Hockey League. As part of the agreement, Harley-Davidson dealerships nationally will hold exclusive marketing rights regarding the CHL, as well as the Western Hockey League, Ontario Hockey League and Quebec Maritimes Junior Hockey League. The two organizations first worked on a joint promotion last season with a motorcycle giveaway.
“I am so pleased to be working with the CHL again this year,” said Adam Kostanowicz, managing director of Harley-Davidson Canada. “This time at a greater magnitude than before and being an official sponsor. Hockey is truly Canadian and what better way for us to connect with Canadians from coast to coast?”
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