Seneca Polytechnic breaks new campaign
By Derek Winkler
Seneca Polytechnic in Toronto has begun a new advertising campaign called “This is Seneca Polytechnic.” The brand campaign consists of television, online and out-of-home advertising intended to illustrate the advantages of a polytechnic education. The effort features five graduates of the college describing how their educations lead to their career success. The campaign was developed by Ultralight Creative.
“‘This is Seneca Polytechnic’ was built on a foundation of strategy and AI-enhanced insights,” said Matt Hassell, chief creative officer at Ultralight Creative. “To break through in a competitive postsecondary landscape, we focused on capturing the spirit, ambition and career-readiness of our own Seneca graduates. Through bold, dynamic visuals, the goal was to clearly define what the Seneca Polytechnic difference is and, more importantly, what it can be for every student who enrols at Seneca.”