Oxio conducts asterisk campaign
By Derek Winkler
Internet service provider Oxio has begun a new advertising campaign. Developed by TBWA Canada, the social media campaign uses the image of an asterisk to represent the lack of hidden conditions in its service agreements. Oxio is a subsidiary of Cogeco.
“At Oxio, we believe in keeping things simple and straightforward,” said Ranya Bouthaim, brand manager at Oxio. “When you choose us, you can count on no hidden fees, no unexpected price increase, just reliable internet and a commitment to transparency. We’re here for the long term, building trust every step of the way.”
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