Harley-Davidson to sponsor Toronto FC
Harley-Davidson Canada has signed a sponsorship agreement with the Toronto FC soccer team. The agreement makes the brand the official motorcycle sponsor of the team. Harley-Davidson will conduct a series of promotions at Toronto FC home games through the team's season, including a ride simulator.
"Football is one of the world's most universal sports and it brings people together," said Ignacio Isusi, managing director of Harley-Davidson Canada. "These are some of the reasons that Toronto FC is such a perfect partner for our world-renowned motorcycle brand. We can't wait to be a part of the energy and excitement of Toronto FC. It's just another reason for us never to miss a game."