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Subway readies panini promotion

Sandwich chain Subway will conduct a street promotion in Toronto tomorrow in support of the additions of a line of paninis to its menu. The promotion, which will take place at Yonge-Dundas Square, will feature a branded food truck called the Panini Express. The customized transparent truck will later take part in a national tour to distribute samples. The Toronto promotion will also include a DJ and pressed clothing created on-site. The national effort will be supported with social media activities.

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