Reitmans conducts Spring Line promotion
By Derek Winkler
Women’s apparel retailer Reitmans conducted a promotion called “The Spring Line” in Toronto on Feb. 5. The effort consisted of a preview of the chain’s spring collection conducted in Lower Bay Station. The subway station platforms and static trains were incorporated into the event, along with busker-style music. The event was attended by approximately 100 influencers and media. It was accompanied by social media support.
“This was about meeting our audience where they are, literally,” said Isabelle Bonin, vice-president of marketing, electronic commerce and visual presentation at Reitmans. “Spring 2026 marks a confident, expressive chapter for the brand, and we wanted the preview to feel as bold and dynamic as the collection itself.”