Adviso rebrands
By Rob Bale
Montreal-based digital agency Adviso has undertaken a rebranding initiative intended to better reflect its expanded services, with a focus on its use of data to optimize customer relationships. The firm has recently merged its 360 Media division into itself and acquired loyalty firm R3 Marketing. The agency’s clients include BNC, Cirque, Énergir, Sépaq, OTQ, Reitmans, Mondou, BRP and L’Aubainerie.
“After 20 years, and having achieved a certain degree of maturity, Adviso sought to add new dimensions to our service offering,” said Adviso president Jean-François Renaud says. “These changes reflect a spirit of continuity and are a natural evolution designed to better support and guide our clients in their business transformations.”