Science & Humans begins Not Our Last campaign
By Derek Winkler
Science & Humans, a company specializing in hormone therapy, has begun an advertising campaign called “Not Our Last.” The national campaign is intended to raise awareness of the need for additional menopause care in Canada. It includes out-of-home advertising in the Toronto transit system. The creative makes use of copy such as, “They prepared us for our first period. Not our last.” The campaign also features a symptom quiz and a support line staffed by menopause experts.
“At Science & Humans, we see the real impact menopause and perimenopause have, not just on health but on everyday life,” said Kristy Prouse, chief medical advisor at the company. “Symptoms like fatigue, hot flashes and mood changes don't stop when you walk into work or try to enjoy time with family. Our expert team takes a personalized approach, offering both hormonal and non-hormonal options, while guiding lifestyle changes that support long-term well-being.”