Reitmans readies fall campaign
By Derek Winkler
Fashion retailer Reitmans is preparing a national fall campaign that will begin on Sept. 8. It will consist of digital and social media components featuring online personality Lilly Singh and comedian Katherine Levac. According to the company, the campaign uses as its theme, “the intersection of style and women’s sports.” Prior to the campaign, the company conducted a fashion show to introduce its fall product line using the Toronto Tempo basketball court at Scotiabank Arena. The event was developed by Craft Public Relations in collaboration with The Image Is.
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