Iceberg Vodka begins Deeper Connections campaign
By Derek Winkler
Iceberg Vodka has begun a campaign called “Foraging Deeper Connections,” intended to encourage consumers to engage in more meaningful conversations. The digital and social media campaign will run for three months. The creative makes use of the image of an iceberg, which hides most of its mass beneath the surface of the water. According to the company, the image is intended to convey that there is more to most people than can be immediately seen. The creative depicts real people having conversations while preparing drinks. This will be accompanied by influencer activities.
“‘Foraging Deeper Connections’ is more than a campaign,” said Steve Ciccolini, president of Iceberg Vodka. “It's a reflection of what we stand for as a brand. Like an iceberg, people have layers. The most meaningful parts of who we are lie beneath the surface. We hope this campaign inspires Canadians to be present and to re-explore deeper, more authentic connections with those that matter most.”