Knix conducts Out of Office campaign
By Rob Bale
Toronto-based women’s apparel company Knix has begun a campaign called “Out of Office” in support of its new collection of swimwear. The campaign features four female business founders: Deepica Mutyala of Live Tinted, Babba Rivera of Ceremonia, Katie Sturino of MegaBabe, and Natalie Dusome of Poppy & Peonies.
“This campaign represents more than just swimwear,” said Joanna Griffiths, president of Knix. “It's a celebration of women who are unapologetically powerful. The ‘Out of Office’ concept was inspired by the idea that even the busiest women take time to disconnect, recharge and rejuvenate. Alongside this campaign, we're excited to introduce our new innovative sculpt fabric, designed to make you feel supported, confident, and beautiful in a swimsuit that works as hard as you do.”