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Rock-it Promotions gains five accounts

Rock-it Promotions of Toronto has recently gained five new clients. Fitness equipment brand Peloton has retained the agency to develop a public relations program including media relations, events and experiential marketing.

Women’s underwear brand Knixwear has hired the firm to develop brand communications, media relations, events, corporate partnerships and influencer activities.

Swedish wristwatch brand Daniel Wellington has hired Rock-it to support its launch in Canada. The assignment includes public relations, media relations, corporate partnerships, experiential marketing and event management.

Organika, a producer of wellness and beauty products, has retained the agency to raise awareness of the brand and its products.

Babbel, a developer of language learning software, has hired the firm to manage national media relations and brand strategy.

“We’ve had a really strong start to 2020, and we’re thrilled to officially welcome this esteemed group of brands to our agency’s growing client portfolio,” said Kate Makinson, president of Rock-it Promotions. “Adding five new clients to our roster this early in the year is a fantastic achievement, and the diverse nature of the brands we’re working with reflects the variety of strengths we offer as a team and as an agency.”

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