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Peloton retains Pomp & Circumstance
By Adnews Staff
New York-based fitness technology company Peloton has hired Pomp & Circumstance PR of Toronto as its Canadian public relations agency of record. The company specializes in connected devices for home-based fitness activities. The agency's first work will support the Canadian launch of the Peloton Bike stationary cycle. Launch activities will include media relations and influencer activities.
"As one of the world's fastest-growing technology brands, we look for like-minded partners who understand how Peloton is disrupting the fitness category through tech, design and content," said Jessica Kleiman, vice-president of global communications at Peloton. "More importantly, we knew from the get-go that Pomp & Circumstance was the kind of leading firm that could help us tell our story in Canada as we launch the Peloton Bike there and start to build a passionate community of Peloton members beyond the US."