Walter Craft Caesar conducts campaign
Vancouver-based Walter Craft Caesar, a maker of Caesar cocktail mix, has begun a new marketing campaign to launch a new pre-mixed Caesar beverage. Developed by Camp Jefferson, the campaign consists of digital, out-of-home and print advertising. The creative displays “de-testimonials” from people who do not enjoy the drink. The intent is to highlight how those who do enjoy the cocktail will also enjoy this product. Media work for the campaign is being handled by Cossette Media, with public relations by Rock-it Promotions.