Walter Craft Caesar conducts holiday campaign
Brutus Beverages of Toronto has begun a holiday season campaign promoting its Walter Craft Caesar beverage mix and a limited-time product called the Holiday Caesar mix. The campaign includes an online video featuring fashion model Paul Mason, known as Fashion Santa. In addition, the company will donate one dollar from each sale of the Holiday mix to Big Brothers Big Sisters of Canada.
“We’re thrilled to introduce our first, limited-edition mix to our existing line-up,” said Zack Silverman, CEO of the company. “Of course, nothing says ‘premium holidays’ like Fashion Santa, so we are really excited to have Paul as part of the Walter team for 2019. It’s been a lot of fun.”