ZGM readies NAB beer
By Derek Winkler
ZGM Modern Marketing Partners of Calgary has begun a promotion called “Grab a NAB for NABS.” The initiative is intended to support the National Advertising Benevolent Society. It involves the sale of a branded non-alcoholic beer produced by Tuesday Brewing of Calgary. Funds from the sale of this beer will be donated to the society. It can be pre-ordered online at <http://www.grabanab.com>.
“This is more than a beer, it’s a statement of solidarity and a reflection of our shared responsibility in having our industry colleagues’ backs,” said Rob Fairhead, a partner at ZGM and a board member at NABS. “By cracking open a NAB, we can help NABS provide real, impactful support to our peers. Stocking NAB sends a clear message. Everyone’s included and nobody’s left out of the celebration.”