Doormat rebrands as Ownright
By Rob Bale
Doormat, a Toronto-based company specializing in services related to real estate transactions, has undertake a rebranding initiative. The company will now operate as Ownright. According to the firm, the new branding is intended to better represent trust and clarity, as well as its approach to real estate law. The rebranding also includes a redesigned website at <http://www.ownright.com>.
“At Ownright, we believe legal services shouldn’t feel intimidating,” said Mateo de Dios, brand designer at Ownright. “They should feel like getting trusted advice from a friendly neighbour. Our rebrand embodies that. Friendlier colours, human-centred illustrations, photography that's consciously more diverse, all of these components enforce a brand that makes us more approachable to homebuyers, investors and agents.”