Pink Triangle Press launches PinkAds
By Rob Bale
Toronto-based Pink Triangle Press has launched a self-serve programmatic advertising service called PinkAds. The service allows advertisers to purchase and manage inventory on a collection of the company’s digital properties aimed at LGBTQ+ audiences. These properties include Xtra Magazine, Pink Ticket Travel, Script.Health and Squirt.org. The service is located at <http://www.pinkads.org>.
“Our new PinkAds portal gives advertisers the flexibility and speed they expect from modern digital media buying,” said Lorilynn Barker, manager of advertising and partnerships at Pink Triangle Press. “Whether you’re an agency managing multiple clients or a business looking to reach highly engaged audiences, you can now activate campaigns in minutes, adjust bids in real time and optimize performance without waiting on manual processes.”