Xtra rebrands
By Adnews Staff
Toronto-based digital publication Xtra has undertaken a rebranding initiative that includes a new editorial direction, visual style and focus on community engagement. According to the company, the initiative is intended to present the publication as an “ambitious new platform for LGBTQ2S+ journalism.” The company has also relaunched its website at <http://www.xtramagazine.com> to appeal more to international audiences. The redesigned publication will focus on four areas of content: Power, Health, Love and Sex, and Culture. The new design was developed in association with Toronto design firm Studio Wyse. Xtra is published by Pink Triangle Press.
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