Royal Roads conducts campaign
By Derek Winkler
Royal Roads University has begun a new advertising campaign called “You’re Ready For More.” Developed by Will of Vancouver, the campaign is aimed at mid-career professionals and promotes the school’s continuing education programs. It includes social media content, online videos, podcasts and online display ads, accompanied by out-of-home advertising.
“Many students come to us as experts in their field, and they’re needing an extra boost to level up in their career,” said Marla Chow, director of narketing at Royal Roads University. “This campaign shows how Royal Roads helps students claim their confidence, both personally and professionally.”
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