HearingLife sponsors Pickleball Canada
By Rob Bale
HearingLife Canada has signed-on as the official hearing care sponsor of Pickleball Canada for three years. The sponsorship will include branding and interactive installations at the organization’s regional and national championships. HearingLife will use the exposure to promote the importance of getting a hearing test.
“I love playing pickleball and I know that communicating with and hearing your teammate is an essential part of the game, so I'm excited to spread the love your ears message to pickleballers across the country to help keep their paddles ready for years to come,” said Anna Shaw, senior brand manager at HearingLife. “We want to create awareness around hearing health and how to protect your ears at any age so that you can keep playing the game we love.”